A car dealer CRM that answers every lead and follows up on its own
carassessments.com.au is a car dealer CRM for independent and consignment dealers, with buyer and seller leads from every source in one inbox. New leads get a first reply in under a minute, 24/7, and follow-ups run as SMS, email and call tasks until a person takes over.
Today’s follow-ups
| Craig, Strathpine, Hilux SR5 | Call back 10am |
| Priya, North Lakes, Corolla | SMS sent, waiting |
| Deb, Redcliffe, CX-5 | Test drive 2pm |
| Mick, Caboolture, Ranger | Opened quote twice |
In the app
Mick O’Brien
Selling process
Self assessment, step 2 of 5, 3 days in
From the website
18 Oct, from the sell your car page
- Trade-in offer they mentioned
- $21,500
- Car is in
- Strathpine
- Finance
- No finance owing
The lead page in the app. Sample data.
Pipeline
Board
The pipeline in the app. Sample data.
Tasks
| Task | Due |
|---|---|
| Chase Craig’s self assessment | Overdue, 22 Oct |
| Book Mick’s inspection | Today |
| Send Deb the revised proposal | Today |
Tasks in the app. Sample data.
Leads go cold while you’re out in the yard
An enquiry from carsales at 8pm, a Facebook message on Sunday, a missed call during a test drive. By the time someone replies, the buyer has already booked a look at the car down the road.
And when leads live in five inboxes, nobody can tell which portal is paying for itself and which is just spend.
How it works
- 1
Every lead into one inbox
Portals, website, phone, SMS, Facebook and email arrive in one unified inbox, routed by round robin or your rules.
- 2
First reply in under a minute
The AI first response answers 24/7 and hands off to your staff. Follow-up cadences schedule the SMS, emails and calls after that.
- 3
Book, drive, close
Book test drives with a licence scan into the calendar, and move the deal across the pipeline from new to sold.
Every lead in one place, once
The unified lead inbox takes portal enquiries, website forms, phone calls, SMS, Facebook and email. Duplicates are merged, so the buyer who emailed and then rang is one lead with one timeline.
- Lead routing and round robin
- Meta and Google lead forms flowing straight in
- Call tracking and recording per lead source
- Two-way SMS and email from a dealer number
Follow-up that happens without a reminder
The AI first response replies in under a minute, day or night, and hands the lead to your staff. Follow-up cadences then run SMS, email and call tasks from your templates.
- Follow-up cadences with templates
- Test drive booking with licence scan and calendar
- Sales pipeline: new, contacted, appointment, test drive, negotiating, sold, lost
- Push alerts and 7am and 6pm summaries
Email from your own Gmail
Staff send from their own Gmail, with send, sync and tracking. Every email threads against the lead, so anyone can pick up the conversation.
- Gmail send, sync and tracking
- Branded templates
- Threads per lead
Know which lead sources pay
Lead source ROI compares spend against gross, not just enquiry counts, and response times are reported by source and salesperson. After the sale, past customers get service, trade-up and equity reminders and a Google review request.
- Lead source ROI: spend vs gross
- Response time reporting
- Past customer database with trade-up and equity reminders
- Google review requests after sale